3G level of competition and competitive disadvantage in the need to adapt tactics to force China Unicom, the more effective than tariffs.
Yesterday, the “First Financial Daily” from within the learned Unicom is expected to begin in May, China Unicom will introduce new 3G packages, the new tariff plan will significantly reduce the threshold for 3G until rumors of “36 per package,” received confirmed that, in addition, the costs could change iPhone Unicom, in general, the purchase price of new iPhone about 1,000 yuan lower than before. laptop battery
However, China Unicom currently not clear whether the formal execution, a statement is May 1, another way of saying that May 17 day telecommunications. call yesterday from the person in charge of information services of China Unicom, the other party has not informed the department that this comprehensive information. But a marketing person confirmed to reporters, does have this option.
Lowering the threshold of 3G
And China Mobile “three no proposal is different from China Unicom’s 2G and 3G strategies distinguish a user to be Unicom’s 3G users need to be replaced and the replacement of 186 3G cell phone number. vgp-bps8 , China Unicom has launched 3G service since packages 3G services charges 66 dollars minimum for students.
In addition, the minimum ordinary users have 96 courses, however, China Mobile GSM tariff, the minimum package as long as 58 yuan.
According to the report, more than 36 yuan package only includes the 150M, Internet traffic, including voice calls is not long, but the same across the country are free, but must make calls € 0.30 per minute that in the 3G standard rate of 0.15 yuan per minute, full of your fold. However, 36 per package of the emergence of China Unicom’s 3G mobile threshold that will pull next.
Other packages include various grades of 3G is also important to adapt the content.pc764 , The new tariff plan includes 66 yuan, 96 yuan, 126 yuan, 156 yuan and 186 yuan a few files, set prices and no change before, but the course content in addition to voice, significantly increased the duration of voice calls, rather than before the main goal is traffic data.
User of the 96 most commonly used packages, eg, the initial program, 96 packages, including domestic voice call minutes 240 minutes, 300M domestic traffic, the new package will appeal extended 96 minutes to 450 minutes, an increase nearly double, reduced by nearly three quarters of data streams, only 80, the contents of other packages remain unchanged.
Before that, China Unicom vice president Li Gang said, if the user is ready to use the service more voices, the user to select 2G course, if more services to users using data you must apply for a 3G plan. The advantage is to enable 2G and 3G users what they want, as 3G has also begun to reduce pressure on the 3G network.
However, because in the early stages of development, rn873 , combined with their lack of data services, user demand for data services from the “strong” there is a great distance, even if many users want to be 3G users Unicom, but also because it “unreasonable” fees deterred by design, so that the dynamic development of China Unicom’s 3G users to be greatly affected.
iPhone digit
Package rates in addition to 3G mobile phones will be adjusted to change the product’s most important star is expected iPhone sales prices.
According to the report, the minimum package of original iPhone $ 126, adjusted, will add 96 packets, the same low threshold. biggest change is the overall reduction of the iPhone.
To the best selling version of the iPhone 3G 16G, eg, by initial purchase agreement means that stored on your phone through the purchase of the iPhone, the minimum packet Profile User 126 yuan, 3,000 yuan needed for storing the bill, and pay 3999 Element Models for the purchase, which means that total expenditure of 6999 yuan.
Moreover, only a maximum of 886 yuan a packet should be stored Huafei 6999 yuan, “0″ purchase, several other files 286,386,586 yuan package, still have preexisting 4300.5200 and 6900 yuan, and 2699.1799, and must pay the purchase can not be 99 dollars.
In the new tariff regime, 126 yuan packets are recorded only 2,281 yuan, 700 yuan cheaper than the original, and must pay 3599 yuan for the purchase, cheap 400 yuan, a total of only 5880 pay yuan, the overall price cheaper than the 1100 original yuan.
In addition, the adjustment of tariffs may lead to dissatisfaction with the old users, China Unicom provides that the contract for the project was handled the old iPhone users after the expiry of the agreement for six months, the monthly waiver package fee. Studio 1535 battery
Macquarie Securities analyst Liu Bin Telecom believes that lower tariffs will Unicom users a role in promoting the specific how much money, need to consider the actual execution Unicom. However, tariff reduction, growth in total income may not be obvious.
The end of 2009, 3G users of China Mobile to 5.51 million, 4.07 million of China Telecom, China Unicom is only 2.742 million, well below the other two competitors.
According to the three major carriers operating in March 2010 Data, 3G subscribers of China Mobile rose to 7.69 million, while China Unicom adds 760,000 this month, a total of 4.82 million. China Unicom Chairman Chang Xiaobing, according to the promise, the hope that the new 3G users per month to $ 100 or more. Guotai Junan Ponder analysts that growth in 3G subscribers Unicom falls short of expectations.
Before the tariff plan according to China Unicom, the main development of some high-end users, the end of 2009, 3G users ARPU (revenue per user) up to 142 yuan, while users 2G ARPU is only 41, 2 yuan. See Bin, 3G ARPU should be the main customers in the 50-90 dollars in the end customer, and is one reason Unicom reduce tariffs. td347
During the two sessions this year, journalists and Chang Xiaobing, China Unicom 3G declining exchange rate when the subject, Chang Xiaobing, said he did not “down”, precisely, must be “optimal”.